Support with Customer Acquisition

The most well-known form of sales is customer acquisition. The oldest methods include telephone outreach and the distribution of print materials such as flyers.

Customer acquisition is in most cases described as “annoying”. However, today there are pleasant and unobtrusive ways to attract customers' attention - even at first contact.

What types of customer acquisition are there?

There are several ways to reach new customers. Essentially, two main types are distinguished: cold and warm acquisition.

Cold acquisition addresses people who have never had contact with the company. In the era of the GDPR, however, this method is highly controversial, because the targeted person must have given their consent beforehand. One example is the newsletter: under the GDPR it is no longer permitted to send newsletters to recipients who have not explicitly allowed this via an opt-in procedure.

Warm acquisition, on the other hand, deals with people who have already had some form of contact with the company — be it the aforementioned newsletter, filling out a contact form, a non-binding inquiry, etc. It can generally be concluded that warm acquisition is the more pleasant approach for both the salesperson and the customer.

The following direct customer acquisition methods are available:

• Email marketing / newsletter marketing
• Advertising / ad placements
• Search engine marketing
• Direct mail advertising
• Print advertising
• Social media marketing
• Referral marketing
• and direct contact with customers (for example, in-store)

Our virtual assistants support you comprehensively in the area of customer acquisition and take on time-consuming creation tasks as well as maintaining and measuring data. From a data protection perspective, the assistants can, together with your data protection officer, support you in developing strategies regarding GDPR guidelines.

Get in touch with us!